5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday

In this episode of Moz's Whiteboard Friday, I'll take you through the main considerations you need to pay attention to when explaining the value of your work and winning SEO buy-in; commitment, concerns and objections, status versus purpose, and prioritization.

Thanks to the awesome Moz team for having me on this episode, especially Jo Cameron, who I loved working with throughout filming this.